❞ كتاب أثر التسويق الأخضر على سلوك المستهلكين  نحو المنتج الأخضر ❝

❞ كتاب أثر التسويق الأخضر على سلوك المستهلكين نحو المنتج الأخضر ❝

أثر التسويق الأخضر على سلوك المستهلكين نحو المنتج الأخضر في
قطاع غزة من وجهة نظر الأ كاديميين والدارسين بالجامعة الإسلامية
The Imp act of Green Marketing on the Behavior of the
Consumer Towards the Green Product in the Gaza Strip
from Academics and administrators of the Islamic
University perspectives'


إعداد : حنـــــــــــان تحســـــــــين عيدالأغا

إشراف : د. رشدي عبد المطيف سممان وادي

Abstract
This study aims at identifying the status of the green marketing mix, as
understood by the employees of the Islamic University both
administrative employees and academics. It also aims at identifying the
impact of green marketing on the behavior of the consumer towards the
green product in the Gaza Strip. This is in addition to exploring their level
of awareness about the green product, their environmental culture, and
their attitudes towards the green product. To realize the objectives of the
study descriptive analytical approach was used, and a questionnaire as a
basic study tool was applied to a sample of (280) male and female from
administrative employees and academics at the Islamic University on
Gaza. (264) questionnaires were recovered with a total percentage of
(94.30%).
The study concluded a number of findings, the most important of which
are the following:
The status of the components of the green marketing mix had a high
percentage. The green product field came first, and then the field of
promotion, then the field of the place, and price came last. The study also
showed that the level of consumer awareness of green products is
medium while the environmental culture of the consumer is high. The
study also shows that there is a statistically significant impact for the
ingredients of the green marketing mix on the awareness, culture,
attitudes and environmental consumer behavior.
In light of the findings of the study, the researcher recommended the need
to provide a variety of green alternatives to satisfy the needs of customers
in the Gaza Strip. There should also be reconciliation between the price
of the green product and the volume of demand. Therefore; companies
should study this relationship and, accordingly, develop a suitable pricing
strategy for the green product. It is also important to develop programs,
and conduct seminars and conferences to show the importance of green
products under environmental conditions and the problems of natural
resources.
-
من فكر وثقافة - مكتبة الكتب والموسوعات العامة.

نبذة عن الكتاب:
أثر التسويق الأخضر على سلوك المستهلكين نحو المنتج الأخضر

2017م - 1446هـ
أثر التسويق الأخضر على سلوك المستهلكين نحو المنتج الأخضر في
قطاع غزة من وجهة نظر الأ كاديميين والدارسين بالجامعة الإسلامية
The Imp act of Green Marketing on the Behavior of the
Consumer Towards the Green Product in the Gaza Strip
from Academics and administrators of the Islamic
University perspectives'


إعداد : حنـــــــــــان تحســـــــــين عيدالأغا

إشراف : د. رشدي عبد المطيف سممان وادي

Abstract
This study aims at identifying the status of the green marketing mix, as
understood by the employees of the Islamic University both
administrative employees and academics. It also aims at identifying the
impact of green marketing on the behavior of the consumer towards the
green product in the Gaza Strip. This is in addition to exploring their level
of awareness about the green product, their environmental culture, and
their attitudes towards the green product. To realize the objectives of the
study descriptive analytical approach was used, and a questionnaire as a
basic study tool was applied to a sample of (280) male and female from
administrative employees and academics at the Islamic University on
Gaza. (264) questionnaires were recovered with a total percentage of
(94.30%).
The study concluded a number of findings, the most important of which
are the following:
The status of the components of the green marketing mix had a high
percentage. The green product field came first, and then the field of
promotion, then the field of the place, and price came last. The study also
showed that the level of consumer awareness of green products is
medium while the environmental culture of the consumer is high. The
study also shows that there is a statistically significant impact for the
ingredients of the green marketing mix on the awareness, culture,
attitudes and environmental consumer behavior.
In light of the findings of the study, the researcher recommended the need
to provide a variety of green alternatives to satisfy the needs of customers
in the Gaza Strip. There should also be reconciliation between the price
of the green product and the volume of demand. Therefore; companies
should study this relationship and, accordingly, develop a suitable pricing
strategy for the green product. It is also important to develop programs,
and conduct seminars and conferences to show the importance of green
products under environmental conditions and the problems of natural
resources.

.
المزيد..

تعليقات القرّاء:


فكر وثقافة
كتب ثقافية متنوعة pdf
كتب ثقافية علمية
كتب فكرية اسلامية pdf
تحميل كتب بصيغة pdf
كتب فكرية مهمة
كتب معلومات عامة pdf
كتب ثقافية ينصح بقراءتها
كتب فكرية ينصح بها
 كتب ثقافية متنوعة pdf
كتب معلومات عامة pdf
تحميل كتب بصيغة pdf
تحميل كتب ثقافية فكرية
كتب فكرية اسلامية pdf
كتب فكرية مهمة
كتاب العبقرية
كتب ثقافية ينصح بقراءتها
كتاب معنى الحياة
 ثقافة
انواع الثقافه
ثقافه زوجيه خاصه
ثقافه علميه
ثقافه دينيه
ثقافه عاطفيه
ثقافه زوجيه جريئه
ثقافه عامه
الثقافه العامه
مفهوم الفكر في الفلسفة
تعريف الفكر لغة واصطلاحا
معنى الفكر
ما هو الفكر
مكتبة فكر
انواع الفكر
الفرق بين الفكر والتفكير
تعريف الفكر الاسلامي
 

ثر التسويق الأخضر على سلوك المستهلكين  نحو المنتج الأخضر في
قطاع غزة من وجهة نظر الأ كاديميين والدارسين بالجامعة الإسلامية 
The Imp act of Green Marketing on the Behavior of the
Consumer Towards the Green Product in the Gaza Strip
from Academics and administrators of the Islamic
University perspectives' 


إعداد : حنـــــــــــان تحســـــــــين عيدالأغا 

إشراف : د. رشدي عبد المطيف سممان وادي

Abstract
This study aims at identifying the status of the green marketing mix, as
understood by the employees of the Islamic University both
administrative employees and academics. It also aims at identifying the
impact of green marketing on the behavior of the consumer towards the
green product in the Gaza Strip. This is in addition to exploring their level
of awareness about the green product, their environmental culture, and
their attitudes towards the green product. To realize the objectives of the
study descriptive analytical approach was used, and a questionnaire as a
basic study tool was applied to a sample of (280) male and female from
administrative employees and academics at the Islamic University on
Gaza. (264) questionnaires were recovered with a total percentage of
(94.30%).
The study concluded a number of findings, the most important of which
are the following:
The status of the components of the green marketing mix had a high
percentage. The green product field came first, and then the field of
promotion, then the field of the place, and price came last. The study also
showed that the level of consumer awareness of green products is
medium while the environmental culture of the consumer is high. The
study also shows that there is a statistically significant impact for the
ingredients of the green marketing mix on the awareness, culture,
attitudes and environmental consumer behavior.
In light of the findings of the study, the researcher recommended the need
to provide a variety of green alternatives to satisfy the needs of customers
in the Gaza Strip. There should also be reconciliation between the price
of the green product and the volume of demand. Therefore; companies
should study this relationship and, accordingly, develop a suitable pricing
strategy for the green product. It is also important to develop programs,
and conduct seminars and conferences to show the importance of green
products under environmental conditions and the problems of natural
resources.

 التسويق الأخضر توجه العالم في القرن الحادي والعشرون
التسويق الأخضر pdf

انواع التسويق الاخضر

اهمية التسويق الاخضر

افكار عن التسويق الاخضر

التسويق الاخضر ويكيبيديا

التسويق الاخضر ثامر البكري

ما هو التسويق الاخضر

التسويق البيئي pdf



سنة النشر : 2017م / 1438هـ .
حجم الكتاب عند التحميل : 2.4 ميجا بايت .
نوع الكتاب : pdf.
عداد القراءة: عدد قراءة أثر التسويق الأخضر على سلوك المستهلكين  نحو المنتج الأخضر

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